About

Why the BA?

Starting with my time as a business analyst, I found it interesting the way roles are proposed and the expectations of those with titles, above working as a team to simply solve problems. I'd often be referred to as "The BA", and it became a point of amusement for me working in the world of software.

The core principles for a good BA are being curious, and having a propensity to learn and understand so those principles are what lead to why I created this space. It is not about titles, it is about wanting to solve problems well, and being able to ask questions to further understanding.

Authors

Robert Cox

Data Engineer & Founder

Data Engineer with a unique journey—from running my own company, through Technical Business Analysis and Consultancy, to building scalable data platforms and pipelines today. Works across the full data lifecycle with Python, Spark, Airflow, AWS, Azure, Terraform and various database technologies. Passionate about data quality, testing, and building solutions that bridge business needs with technical excellence.

What You'll Find Here

This site serves as both a creative outlet and a way to share what we're learning. The software engineering landscape is constantly evolving as is the world around us, with much competing information/ideologies and ways of doing things.

You'll find posts on data pipelines, analytics engineering, cloud infrastructure, and reflections on accountability and craftsmanship in software delivery.